Buying platforms often do not include audio as a major part of their ad inventory. A recent partnership could change this, with separate data that makes the case stronger by showing how audio ...

Heart deepens its Amazon Ads partnership at Cannes, adding reseller access to Prime Video, Twitch, and Fire TV with Amazon ...

NEW YORK--(BUSINESS WIRE)--XR, the leading platform for managing advertising operations, today announced a direct API integration with Amazon Ads’ Amazon DSP, enabling customers to execute ...

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a strategic integration making Proximic by Comscore contextual and ID-free Predictive Audience ...

HeartMedia has expanded its advertising relationship with Amazon Ads. The media company is serving as a local reseller of its ...

Netflix has boasted of its improved ad targeting and measurement capabilities as it competes for legacy TV network ad dollars. But behind the scenes, ad buyers and buy-side ad tech execs exhort ...

Steven Spielberg is back with a new original sci-fi film, Disclosure Day, opening in theaters this weekend. We have to admit, the concept sounds intriguing: What if the government finally disclosed ...

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Deal gives Fox access to Roku's 100 million-plus households and deeper ad-targeting data Roku investors will receive $96 cash and about 0.97 Fox Class A share per share held Fox shareholders will own ...

Fire TV users will be able to discover and launch Creatorverse original series, films and video podcasts directly through the ...

Forbes contributors publish independent expert analyses and insights. Veronica Villafañe is an expert in the Hispanic media industry. This voice experience is generated by AI. Learn more. This voice ...

Mortal Kombat (2021) did not FINISH HIM and now it wants you to GET OVER HERE and watch Mortal Kombat II (now on VOD platforms like Prime Video), which does the big dumb obvious thing its predecessor ...