New insights from the company point to how its artificial intelligence enhancements are powering clicks and conversions.

The rate of ad revenue growth decelerated in Q3 for Google’s core business despite a jump in query volume driven by AI ...

Emerging state and federal laws are raising fresh concerns around the strategy, writes Simpson Thacher & Bartlett LLP partner ...

A Super Brand Day event in November will feature products from the Disney Store and brands including Old Navy, Crocs, ...

Dollar Shave Club has spent the last few years returning to its marketing roots and reasserting its irreverent brand voice. Those efforts continue with the Oct. 20 launch of “Perfectly Good Is Perfect ...

Over 80% of marketers plan on increasing their influencer investments over the next year. But are consumers done with creator content?

The casual Asian dining chain is a year into a turnaround and has moved from 22nd place to third in same-store sales growth ...

The fast-food giant's marketing model is evolving, which could have downstream implications for QSR competitors’ marketing ...

Starbucks will pilot a custom Creator Network in TikTok’s Content Suite that it helped create, in an effort to expand employee-driven marketing, according to information shared with Marketing Dive.

The Studio” star plays a clueless shopper in a campaign aimed at consumers who aren’t in-the-know about beauty but seeking ...

The Unilever-owned hydration brand wants to push the boundaries of its marketing, which has recently focused on sport, music ...

For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending ...