In a move surely to reinforce the message that “VR has arrived”, McDonalds in Sweden are bundling Google Cardboard-esque VR googles with their Happy Meals, assembled from the packaging the food came ...

First we saw Coca-Cola convert 12-pack cartons into DIY virtual reality headsets, now the fast-food moguls at McDonald's are doing the same thing with their Happy Meals. Big Macs and golden arches may ...

To celebrate the 30th anniversary of the Happy Meal in Sweden, McDonald’s Sweden has created something pretty magnificent: Happy Goggles. A re-folded Happy Meal box can create a pair of glasses that ...

Virtual reality has captured the hearts and imaginations of consumers and developers alike. In keeping with modern times, even McDonald's is hitching a ride on the hype train with a VR solution of its ...

McDonald's is the latest company getting into the VR game. The Swedish arm of the fast food retailer announced this week that it has developed Happy Goggles, a VR headset made by re-folding a special ...

The humble Happy Meal box will see perhaps its largest ever innovation go live this week – it can now be folded in seconds into a pair of VR ‘Happy Goggles.’ Don’t all rush at once, though, because ...