Our measurement problem requires some solution, even if our solution needs continual refinement. We need some flexible agreement if our assessments are to communicate other than how we each personally ...

The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

Few would argue with Peter Drucker’s famous line that “if you can measure it, you can manage it”. In programmatic, however, things aren’t proving so simple. While campaigns are certainly being ...

Podcasting is undergoing an identity crisis driven by the convergence of audio-only content and video formats popularised by platforms such as Spotify and YouTube, according to a new white paper.

It is possible that the view of consciousness that I have been exploring, that the mind-brain system is a quantum cohering-decohering-recohering system in an environment, may shed light on the mighty ...