SCHLESWIG, Iowa - When Jack Johnson builds a fishing rod, he can make it uniquely your own. Want your name of the rod? No problem. Want to show support of your favorite sports team? Piece of cake.

It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

The man on the other end of the phone was noticeably hesitant, perhaps even a little embarrassed. He had spent 34 years in the quiet, comfortable background of the sport-fishing industry, most ...

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In his quest for the perfect ice fishing rod, Brandon Greene says he never could find one he liked and that fit just right. So, he built one that did. And hooked a booming side venture in the process.

If you’re the kind of person who dives headlong into hobbies, becomes obsessed, and enjoys the process of figuring out how to do things, Brady Syde is your kindred spirit. Syde is the proprietor and ...

The sixth annual North Central Regional Chapter of the Custom Rod Builders Guild will meet Aug. 17-19 in Park Falls, Wis. Co-hosted by St. Croix Rods, the get-together features an exchange and sharing ...

What makes a kayak rod? Kevin Nakada covers the basics. Hints: a short butt for fishing while sitting down is a good place to start. Kayak fishing differs from powerboat angling in many ways.

The fascinating history of this 1955 Ford Thunderbird stretches from the West Coast to the East Coast, and includes a couple of legendary rod shops and a few famous hot rod builders along the way. In ...