According to reports, Gen Z is more and more often deciding to opt for physical media purchases over streaming subscriptions, and here's why.

CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use ...

Gen Z is ditching TV shows and movies on streaming services in favor of social video and live streams, according to a new survey of 3,517 online consumers by Deloitte. The study, which was conducted ...

As the streaming wars rage, with multiple prominent platforms battling for attention, the real battleground isn’t just for eyeballs – it’s for the hearts and wallets of the next generation of ...