Comcast’s Universal Ads Makes Linear TV Self-Service, Bringing Incremental TV Reach to Advertisers of Any Size ...

New “TV Makes Memories” research shows TV supercharges search, social, and audio—driving up to 8.7× higher ad recall and stronger lower‑funnel results when combined. Comcast Advertising, the ...

“Buyers no longer need to patch together media plans,” said James Rooke, Comcast’s president of advertising, in a statement, of the cross-channel solution. The solution also attempts to address a ...

In this team episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree. They look at Apple Maps moving towards ad ...

Comcast and Adara have a new bid to give travel marketers what TV has rarely offered: a credible line from ad exposure to bookings and revenue. Now it’s time to see if it can scale. Comcast and Adara, ...

Xfinity Launches the Largest Marketplace for Premium Streaming Bundles Featuring Peacock, Netflix, Apple TV, the Disney+, Hulu Bundle and HBO Max Customers Can Bundle and Save Up to 45 Percent on the ...