The virtual store is back—and it’s the best retail experience we could have gotten during a COVID-19 lockdown. Rather than resembling a printed catalog transformed into online form, as most e-commerce ...

J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...

The immersive experience, based on its new NYC flagship store, lets users take an interactive tour of eight rooms and request free services from design experts. Crate and Barrel’s virtual store is ...

Alongside other major brands experimenting with virtual reality, direct-to-consumer athleticwear brand Alo Yoga has opened a virtual store that offers digital styling services, beauty and wellness ...

This article on virtual stores is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker and TikTok Trend Tracker, weekly ...

Fashion slept on the e-commerce promise of the early web, but it doesn’t want to make the same mistake with the metaverse. Brands are racing to partner up, develop strategies, spearhead divisions and ...

Need to learn how to adjust a treadmill? Not sure which espresso machine to buy? Or the difference between a Sony and a Canon camera lens? If you are buying online, Best Buy's "virtual store" in ...

Iconic department store Bloomingdale’s is celebrating its 150th anniversary with a new virtual store, designed by Emperia, that will go live during New York Fashion Week, which starts September 9.

To receive the Vogue Business newsletter, sign up here. High-priced bikes rest on plinths, lit dramatically from above and below with a wide berth of empty space. At first glance, the design of Ribble ...