Arbitron has begun beta-testing its new PPM360 technology. While the audience research company didn’t say which PPM markets have the new meters, spokeswoman Beth Webb said on its monthly client this ...
The Attorneys General of New York and New Jersey announced that Arbitron has agreed to take steps to ensure that panels for its Portable People Meter (PPM) radio ratings service are racially diverse ...
Black broadcasters told the FCC that Arbitron’s Portable People Meter (PPM) is deeply flawed and is causing serious damage to their business. However, as comments came due on the Commission’s PPM ...
COLUMBIA, Md. — It’s a new world for radio programmers, thanks to the PPM. Consultants and PDs chasing rating success say new rules of thumb apply, thanks to Arbitron’s Portable People Meter. But they ...
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