MINNEAPOLIS, Oct. 20, 2015 /PRNewswire/ — In celebration of General Mills' commitment to removing artificial flavors and colors from artificial sources from all of its cereals, the company is rolling ...

Trix cereal is holding auditions for a real bunny to temporarily replace its beloved cereal-obsessed cartoon rabbit. General Mills' #RealTrixRabbit nationwide casting call contest asks owners of real ...

General Mills made what many to believe as an unholy attack on pop culture when announcing product news of their most popular ready-to-eat cereals. The beloved animated rabbit whose decades of futile ...

Trix — a cereal which consists of unnaturally bright colored spheres — is going all natural, from its ingredients to its mascot. General Mills announced in June that it will rid its cereal of all ...

TEXAS (KXAN) — The next time you’re in the grocery store aisle you may notice something different on the Trix Cereal box. A pet rabbit will be the new face for Trix cereal. General Mills announced a ...

Harris not only illustrated the rabbit, he also came up with the ad copy, “Silly rabbit! Trix are for kids.” The cartoon rabbit started appearing in commercials in 1959, always trying to trick kids ...

Joe Harris, a commercial illustrator who envisioned and drew enduring cartoon characters like Underdog and the Trix cereal rabbit in the 1950s and ’60s, died March 26 at his home in Stamford, Conn. He ...

How do you like your breakfast, boys and girls? Because that’s essentially what Day 1 of our Big Shill bracket game’s Sweet 16 round is all about. If you respond to a military bearing, maybe the Cap’n ...

Britney Spears, Taylor Swift and Kelly Clarkson have all done it. So have David Beckham and Freddie Prinze Jr. Now, Trix Rabbit, Sonny the Cuckoo Bird and Lucky the leprechaun are getting in on the ...

GOLDEN VALLEY, MINN.- "Silly Rabbit, Trix are for kids." If you watched Saturday morning cartoons you've more than likely heard that line. Now, General Mills is in search of that silly rabbit. In ...