As the saying goes, "All publicity is good publicity." Friend CEO Avi Schiffman said the response to his company's seven-figure ad buy for the New York City subway has been "entertaining" during ...

This is violence,’ said one local in response to the ongoing pilot — which may in future be expanded across the whole city ...

TV shows. Gambling. Cosmetics. These are just a handful of businesses that advertise with the MTA throughout its massive subway system. Some of the ads are fun, colorful and even – some New Yorkers ...

A new artificial intelligence device called “Friend” launched a splashy $1 million ad campaign in New York City, blanketing subway stations with posters promoting its wearable AI companion. But ...

Transit officials are hoping a new ad campaign, a new spokesman and a few subway car modifications will continue to drive down subway surfing deaths. The MTA relaunched its “Ride Inside, Stay Alive” ...

Sounds like another subway nuisance! Straphangers already struggling to hear service updates over the roar of the subway will soon have to put up with paid commercials blaring through the same ...

Subway has launched a national ad campaign promoting the return of Sub Club, a loyalty program the sandwich chain previously wound down 20 years ago, per news shared with Marketing Dive. In new TV ads ...

New Yorkers are defacing ads for Friend, an AI wearable companion. Friend CEO Avi Schiffmann said the response has been "quite entertaining." Friend spent over $1 million on the NYC subway campaign.

Sounds like another subway nuisance! Straphangers already struggling to hear service updates over the roar of the subway will soon have to put up with paid commercials blaring through ...