Staples Employee Reveals How Viral ‘Staples Baddie’ Trend Turned His Easy Job Into Chaos (Exclusive)

"Now we have lines out the door of people wanting custom mugs or stamps or planners,” Aran tells PEOPLE exclusively ...

How the Viral ‘Staples Baddie’ Is Turning a Struggling Retailer Into a Gen‑Z Obsession

Once known as the go-to office supplies retailer and the ultimate back-to-school shopping destination, Staples is now ...

‘Staples Baddie’ prints out a new page of her career

Kaeden Rowland, a 22-year-old print specialist at Staples, has become TikTok famous for her videos about the office supply ...

How a Bored Moment at Her Staples Job Turned Her into the Internet’s ‘Staples Baddie’ (Exclusive)

Kaeden Rowland, 22, filmed a quick video about Staples’ direct mail services during a slow shift ...
Fast Company

‘Staples Baddie’ went viral. Here’s what the retailer is doing about its Gen Z employee’s internet fame

It’s a distinctly Gen Z approach to social media. Videos from Staples Baddie (whose real name is Kaeden) feature ASMR, heavy slang, and an authenticity that has viewers hooked. Comments on Kaeden’s ...

Meet the ‘Staples Baddie’: How One TikTok User Is Reviving Interest in Staples

Kaeden, aka Oblivion, is a 22-year-old Print Specialist at Staples on the East Coast. She’s most notably known as “Staples Baddie” online right now and posts under the user @blivxx on TikTok, where ...