Megan Fox recently unveiled her latest brand collab, which included an interesting career pivot: the actress is now the "head professor" at Dr. Squatch's Foundation for Odor Excellence (a.k.a. The F.O ...

Sydney Sweeney is collaborating with men’s soap company Dr. Squatch Soap Co. for a limited edition soap made with a special and highly requested ingredient: her own bath water. Sweeney is the face of ...

Do you wish you could smell just like Homelander? Uh, why? What’s appealing about smelling like breast milk combined with ...

Sydney Sweeney ended her engagement a few months ago, but she hasn’t stopped working on fun new projects. Her latest is pretty unique. All of those fans who wanted Sydney Sweeney’s bathwater are ...

Dr. Squatch, the #1 natural men's personal care brand in the U.S., is expanding into sun care with the launch of its new ...

Dr. Squatch is no neophyte when it comes to perfumery. The grooming brand based on a pipe-smoking Sasquatch is celebrating its 10th anniversary this year. But until now, it’s focused mostly on ...

Everyone's favorite cryptid has his own festival kicking off this weekend as Bigfoot Days Festival hits Estes Park, CO on April 24 and 25, with a special screening of new Bigfoot horror movie Squatch ...

And it's somehow its most normal one yet. Stacey Leasca is an award-winning journalist with nearly two decades of newsroom experience. She is also the co-founder of Be a Travel Writer, an online ...

Dr Squatch has delivered a fresh soap collaboration that would be easy to sniff at if it wasn't so incredibly well-considered. What exactly gives a person the edge in-game? If the wider gaming ...

The toxicity of online advertising is no small phenomenon. Just look at True Classic, Liquid Death or Dr. Squatch. They’re all giants in their respective categories: which are T-shirts, water and soap ...

Starr Bowenbank is the Style Editor at PEOPLE. She joined PEOPLE in 2025 after serving as a News Writer for InStyle. Her work has previously appeared in Billboard, Cosmopolitan, ELLE, NYLON and more.