Mars Petcare’s Temptations brand is launching a marketing campaign to back its new interactive toy. The Snacky Mouse is a weighted, mouse-shaped wobble toy designed to dispense Temptations treats as ...

Mars Petcare has launched a limited edition ’interactive snacking’ toy to add to its cat care and treats brand, Dreamies. The Dreamies Snacky Mouse dispenses treats as cats play with it and comes with ...

The live-action animated game uses cat vs. mouse stereotypes to create a fun experiences in which users, as cats, are in a boxing ring, “knocking out” various cat-themed objects, including mice.

Temptations first came to Campaign’s attention in 2014 with an ad that featured people serving treats to their cats in an overblown, athletic fashion. The brand’s latest online campaign is equally ...