Not every paint color is a winner—at least, not at first. Some, like Radiant Lilac from Sherwin-Williams, haven't gotten much love at all—in fact, it's the brand's least-tinted color. Radiant Lilac is ...

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Sherwin-Williams is spotlighting its most underrated hue, and we actually love it. The company announced "Radiant Lilac SW 0074" as its "Loneliest Color" for 2025. This designation highlights the ...

Sherwin-Williams is shaking up expectations around color-of-the-year trends by honoring its least-popular hue, called Kingdom Gold, according to a news release. The paint brand enlisted Dapper Dan to ...

Sami Allen is the managing editor at Forbes Home, with over seven years of experience in the home space and 10 years of editing experience. This Wednesday, Sherwin-Williams announced Upward SW 6239, a ...

Color experts weigh in.

Kristin is a lead editor at Forbes Home and has nearly a decade of professional experience as a writer and editor. She's previously worked at sites like Talking Points Memo, Insider, Delish, Angi and ...

These dependable paint choices are timeless and designer-approved. While paint is often cited as the fastest way to transform a room, it’s also not a project you want to tackle too often. Sure, in ...