“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ming Wu, chief revenue officer at ...

Data released this week examines agentic media buying in programmatic advertising and how it compares with traditional non-agentic buying across CPM and fill rate monetization metrics.

Ad spend data from programmatic has become increasingly problematic. Even the Wall Street Journal, which depends on online ad spending, has very publicly recognized the advertising industry is facing ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Lopez, programmatic media director ...

Nearly one in 10 enterprise marketers work with more than 30 different ad tech tools regularly. The rise of programmatic advertising has created additional pressure on marketers to make audience data ...

Digital advertising, powered by programmatic data, has made marketing at scale accessible for small businesses. Before digital, limited budgets and resources made it difficult for small businesses to ...

ITN says the move is part of a broader effort to modernize local television advertising through automation and programmatic workflows.— This story first appears at TheDesk.net, a premium source for ...

Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next for programmatic in 2025. From SSPs turning into data-driven powerhouses to ...

Procter & Gamble is testing the idea of Performance Marketing Retail Partnerships and asking retailers across Europe, India, the Middle East and Africa to share their customer data to help the company ...

Marketers in Asia-Pacific are finding it tough to place complete trust in programmatic due to the lack of data, which can otherwise allow them to better understand the value of their customers. Major ...

Last year closed out with the release of a new Association of National Advertisers survey, revealing that a third of marketers (35%, up from 14% in 2016) have sought to expand their in-house ...

Data is the name of the game in today’s marketing world, and the savvy marketer makes use of every data resource to improve every marketing channel, including the medium of the moment: programmatic.