The Toyota Prius — the gold-standard hybrid — has made a cultural impact far greater than its carbon footprint. When you hear "Prius," you might think of practical, eco-friendly transportation. Or ...

While a lot of automakers are charging headlong into the full electrification of their lineups with electric vehicles to challenge the domination of Tesla, Toyota has long advocated for a slower, more ...

The Toyota Prius helped introduce the U.S. car-buying public to the idea of a vehicle with a gasoline-electric hybrid powertrain back in 2001, and a substantial chunk of that population liked what ...

Peter earned a Bachelor of Archeology and Creative Writing from the University of Alabama and has since joined his love of driving and riding with storytelling. His voice is full of southern ...

Odds are when you first saw the latest 2024 Toyota Prius hybrid that started arriving earlier in the year, you not only saw a great-looking car but felt a little bit of nostalgia. That’s because the ...

*The 2026 Toyota Prius Nightshade Plug-In Hybrid is proof that eco-conscious driving no longer has to look—or feel—boring. I ...

Penny Gusner is a senior insurance writer and analyst at Forbes Advisor. For more than 20 years, she has been helping consumers learn how insurance laws, data, trends, and coverages affect them. Penny ...

The Prius has been the butt of many jokes about its owners hogging the left lane or being smug about their environmental leanings. The car Toyota just showed off looks to be a significant departure ...