If you are writing a business plan to obtain capital, your marketing plan will be the second or third section read by funding sources. Marketing is central to success Do you think your marketing plan ...

How does your business work? That’s the question you want to answer for investors — and yourself — in the operations section of your business plan. The basic goal of this section is to provide ...

Congratulations on making it through an important part of a business plan -- the marketing plan. When I began this series I didn't expect the marketing plan section to exceed two parts. Thanks to my ...