James is a published author with multiple pop-history and science books to his name. He specializes in history, space, strange science, and anything out of the ordinary.View full profile James is a ...

Chances are, if you’re reading this article, you’re familiar with the work of Ivan Pavlov: The Russian researcher who trained his dogs to salivate on command through classical conditioning methods.

I recently realized that I am often like Pavlov’s dog when it comes to movies. With the dog, you ring the bell and he drools in anticipation of being fed. With me, you mention the name of a film, and ...