New Intuit Mailchimp Report Reveals What Marketers Overlook at the Opt-In Moment and Why It Matters

Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, ...
MediaPost

MailChimp Swings To A Single Opt-In -- Except In Europe

MailChimp has clarified its policy regarding opt-in to email lists. The email service firm said last week that it is rolling out a single opt-in for new lists and some old ones, as it says many of its ...
Digital Trends

Email spam is about to get way worse, and you can blame MailChimp

Graham Cluley is an award-winning security blogger, researcher, podcaster, and public speaker. He has been a well-known figure in the computer security industry since the early 1990s when he worked as ...
MediaPost

Popups Crop Up: Mailchimp Overhauls Its Opt-In Forms For Mobile Use

Intuit Mailchimp has unveiled a refreshed popup forms experience featuring mobile-first designs. Now in beta, the new popup forms feature is accompanied by an ad campaign titled “Popup Like It’s Hot.” ...
RetailBiz

ANZ consumers least likely to opt into brand emails, SMS

ANZ consumers are the least likely to opt into brand emails and SMS among surveyed markets, forcing retailers to rethink how ...
RetailBiz

Intuit unveils new Mailchimp tools for e-commerce growth

Intuit has started rolling out a suite of new Mailchimp product updates aimed at helping e-commerce businesses better connect ...

Intuit Inc.: New Intuit Mailchimp Report Reveals What Marketers Overlook at the Opt-In Moment and Why It Matters

The Art of the Opt-In finds that trust, timing, and restraint at sign-up shape engagement, data quality, and retention across email and SMS The opt-in moment sets expectations for the entire brand-cus ...