It’s 10 p.m. at the JYP Entertainment offices in Seoul, South Korea. The K-pop group NMIXX is relaxed and gathered around in the conference room. This press interview, conducted over Zoom, is one of ...
Forbes contributors publish independent expert analyses and insights. Jeff Benjamin is a New York-based writer covering global pop music. Typically, festivals and promotional radio shows demand ...
After Billboard named "Blue Valentine" the No. 1 K-pop song of 2025 - and its parent album the year's second-best - the NMIXX group chat lit up. "We were like, ‘Oh my God, this is crazy,' " recalls ...
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