Netflix is using AI, generative AI, and recommendation engine technology to improve content discovery, reduce content ...

Netflix says that generative AI presents a "significant opportunity" across its streaming platform, including improving its recommendations, ads business, and movies and TV content. "We're confident ...

Netflix disclosed a few weeks ago the use of generative AI technology for specific special effects in an original TV show that became a hit with viewers earlier this year. The company called AI "an ...

Use left and right arrow keys to seek audio. Netflix views generative AI as a "valuable creative aid" and key part of the moviemaking or TV show production process in 2025, but only when used ...

Netflix’s secret category codes and Amazon Prime Video’s new ‘AI Topics’ feature are giving viewers more ways to move beyond standard algorithm-driven recommendations. Netflix’s code system lets users ...

AI has become the newest battleground on studio lots and union floors, pitting visions of cheaper, faster production against ...

Hollywood's tech powerhouse walks a tightrope. By Steven Zeitchik Senior Editor, Technology and Politics Late in Ted Sarandos’ interview with Wall Street analysts Tuesday afternoon, the Netflix co-CEO ...

Less than a week after dropping out of the bidding for Warner Bros Discovery, Netflix has made a smaller but intriguing acquisition of an AI firm founded by Ben Affleck. InterPositive, which makes ...