The SEMA Show attracts over 160,000 attendees from 140 countries on an annual basis for good reason: It is known for unveiling new products, showcasing cutting-edge technologies, and highlighting the ...

Car builds have always been a long game. Few projects start with a finished vision; […] ...

Based on a rusty old Packard built nearly nine decades ago, this work of automotive art is one of the most highly decorated custom cars ever conceived. For younger enthusiasts, Packard doesn't ring ...

A 1950 DeSoto Diplomat DeLuxe convertible coupe with a front spike, a toothy front fender, and wheel hub weaponry lethal enough to make Ben Hur blanch hardly seems like the car to inspire a career.

GRAND RAPIDS, MI — A Michigan-based automotive technology company is showcasing its partnership with a high-end custom car builder. The Michigan International Auto Show is a one-stop shop with ...

The annual search for the next real-life car to become a Hot Wheels die-cast model is back. Mattel has opened submissions for ...

SEO optimization might do wonders for marketing. But if you're even remotely involved in the aftermarket automotive space, there's no better good PR than a proper custom car build. That's why even if ...

Forbes contributors publish independent expert analyses and insights. Michael Teo Van Runkle is a journalist who covers the auto industry. On the streets of West LA, driving a Land Rover ...

Building a custom car is very rarely easy, and the more extensive the customization, the more difficult it can be. Nevertheless, Ironworks Speed and Custom in Bakersfield, California aims to ...

During my time at HOT ROD, I have developed a greater appreciation for really high-end builds, like what you’d see competing for the prestigious awards at the Grand National Roadster Show or the ...

Joe Pace, a well-known custom and movie car builder in the Kansas City metro has died. According to a social media post from ...

Imagine pouring your heart, soul, and wallet into building your project car and creating your dream custom ride only to watch someone sideswipe it at an intersection. Heartbreak aside, you are now in ...