Simile, an AI startup, raised $100 million to develop a model predicting human behavior, including customer purchases and ...

In an industry where consumer tastes seem to evolve at pace, understanding what people want before your competitors is a powerful advantage. That’s where AI is stepping in, spotting emerging trends on ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

Consumer intelligence models are struggling to keep pace with how people actually make decisions today, as consumer journeys become less linear and increasingly shaped by artificial intelligence and ...

In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...

From discounts to luxury pricing, learn how fashion pricing psychology impacts consumer behavior fashion and drives modern ...