Advertisers can now create more tailored metrics using full conversion data, aligning reporting with business goals.

Microsoft Advertising is completing the transition of moving in-house sales and technology teams to leverage and monetize Xandr’s supply-side platform (SSP). It will make available on one global ...

Microsoft Advertising has added conversion and spend metrics to the PMax Website Publisher URL report. So if you check out ...

Microsoft Advertising is rebranding its products, strategy and services, combining and renaming the technology from its recent acquisitions of Xandr and PromoteIQ, and changing some of the processes ...

New Compare & Decide Ads are designed to optimize user engagement on Bing Chat. Snapchat My AI and Axel Springer are the first Ads for Chat API partners. Copilot for Microsoft Advertising aims to ...

Microsoft Advertising made several announcements in the past month about advertising capabilities for July 2023. These updates span from unveiling Predictive Targeting, an AI-based tool for increasing ...

Microsoft Advertising underwent significant restructuring in March 2024 and is now part of a new division called Microsoft AI, marking a pivotal integration of AI across all company operations, not ...

Twitter is being removed from yet another big B2B platform. And this time it's one of the biggest companies in the tech industry. Microsoft is going to drop Twitter from its Microsoft Advertising plan ...

Microsoft Advertising custom columns now support all conversion metrics - instead of just specific conversion metrics. This ...

Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation, has become the first curation technology provider to join Microsoft Advertising’s Partner Programme as a ...

Microsoft’s advertising business failed to perform as well as expected in the second quarter of 2023. Advertising and news search revenue rose by $86 million – an increase of 3% – including traffic ...