DAX, the audio SSP and sales company, is working to prove that fragmented audio inventory can deliver scale and outcomes for ...

According to Gartner, traditional search engine volume will drop 25% by 2026 as AI chatbots and generative answer engines ...

Zoho's Raju Vegesna makes the case for anchoring AI ROI measurement in business outcomes — not token counts or usage time.

The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

Retail media has quickly become one of the fastest growing segments in the marketing ecosystem. Globally and in South Africa, ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

While retailers rush to launch new ad formats and in-store screens, brands have a simpler request: prove that their advertising works. With Circana’s acquisition of Nielsen’s Marketing Mix Modeling ...

The programmatic advertising industry has made genuine progress on transparency, yet less than half of every rand spent reaches a real person. Viewability, the metric on which the industry built its ...