DAX, the audio SSP and sales company, is working to prove that fragmented audio inventory can deliver scale and outcomes for ...

The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

While retailers rush to launch new ad formats and in-store screens, brands have a simpler request: prove that their advertising works. With Circana’s acquisition of Nielsen’s Marketing Mix Modeling ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

The programmatic advertising industry has made genuine progress on transparency, yet less than half of every rand spent reaches a real person. Viewability, the metric on which the industry built its ...

Retail media has quickly become one of the fastest growing segments in the marketing ecosystem. Globally and in South Africa, ...