Warner Bros. bought TT Games, the maker of Lego video games, about eight years ago. And all that time, it was working on something big: a convergence of video games and toys, according to Jon Burton, ...

A benefit of this approach is that should have broad appeal (although 'Friends' and 'Elves', two of its brand lines specifically targeted at girls, are not represented). As Activision has shown with ...

The LEGO brand is largely known for its brick-built constructs, family-friendly movies, and incredible sets, but fans are also very aware of the company's vast video game collection. Over the years, ...

Lego has a long history in the video games sector between licensed titles that feature digital brick versions of iconic movie characters and physical sets like the new Mario Kart one. But after ...

This means that LEGO is looking at more ways to invest in the brand’s digital presence. The CEO went on to state that the company’s investment in digital offerings will be part of a new “multi-year ...

Apparently, there’s still more money in video games than in toys. As reported by Engadget, Lego has revealed that they are entering the video game industry as developers. In the past two or so decades ...