Made ubiquitous for its iconic multicoloured blocks, toy manufacturer Lego has proven adept at identifying new markets to expand into and the factors that affect the demand for its products. From Lego ...

“Becoming a digital consumer goods company is our ambition,” says Atul Bhardwaj, Chief Digital and Technology Officer of The Lego Group, in a not entirely predictable statement statement — coming from ...

LONDON, ENGLAND - NOVEMBER 16: A container of Lego heads are seen during an opening party event at the new flagship Lego store on November 16, 2016 in London, England. The new landmark store is be the ...

Lego has revealed a new line of play kits which are designed to combine its traditional brick-building and app-based gaming. The new Lego Fusion range will allow children to photograph their physical ...

Mike McNally is Brand Relations Director at LEGO Systems. LEGO Systems Inc. is the Americas (North America and Latin America) division of The LEGO Group, a privately-held firm based in Billund, ...

NEW YORK --Thirteen-year-old David Markferding, flanked by his 9-year-old brother Daniel and their 9-year-old pal Michael Elliot, are Lego fanatics. "I have a huge Lego bin in my house," Michael said.