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Gamification in healthcare is gaining momentum, with attempts to apply gaming principles to improve patient clinical outcomes. This trend establishes the need for a “digital practitioner” who channels ...

Whether it’s fun loyalty programs or interactive content, gamification is shaking up digital marketing, making it more engaging and helping brands build lasting relationships with customers. At its ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Barry Fiske One of the ...

Marketers are adopting transparent, permission-based data collection as privacy regulations tighten. Successful gamification examples from Nike, Starbucks, and Duolingo show how accurate, enriched ...

How gamification in online casinos uses live service design, loyalty systems, AI, and mobile UX to boost player engagement ...

Opinions expressed by Digital Journal contributors are their own. What if you could approach life’s challenges the same way you approach your favorite video game? Completing quests, leveling up your ...

A few things have come back the past few years and were accelerated during the pandemic. One of my favorite things is the resurgence in board games. Who doesn’t have fond memories of sitting around ...

Credit card promotion used to be a straightforward path. Today’s journey is more like a labyrinth. Cardholders need persuading to choose your card, activate it, make their initial purchase, and use it ...