Variety

Geico Takes Famous Gecko From TV Ads to Digital Documentary

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...
Ad Age

Geico’s new ads pair a celebrity with the gecko mascot for first time

Are you a print subscriber? Activate your account. By Parker Herren - 2 hours 36 min ago By Ad Age Studio 30 - 6 hours 50 min ago By Ad Age and Creativity Staff - 8 hours 3 min ago By Asa Hiken - 8 ...
The Business Journals

The GEICO gecko now has a frenemy. And his name is Will Arnett.

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The long-running ads for the ...
Marketing Dive

Geico Gecko serves as on-set consultant for Netflix’s ‘Leo’ in co-branded ads

Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko ...
Ad Age

See Geico’s 15-minute gecko documentary—and its four pregame Super Bowl spots

The candy maker has hired Cincinnati-based independent agency Curiosity following a review. I went from loading bombs on fighter jets to running an ad production company—here’s how I did it ...