Suppose you’re in the market for a new home and see a listing with what looks to be the kitchen of your dreams. Is it real? Increasingly, the answer may be no. In an age when smartphones can doctor ...

There’s no question that staging adds value to a home for sale. According to the National Association of Realtors 2021 Profile of Home Staging, 82 percent of buyers’ agents said staging a home made it ...

Virtual staging, such as this image of a bathroom at Manhattan's 250 East 21st Street, can help prospective buyers imagine the home they are considering purchaisng. It’s been noted the pandemic ...

House staging is a significant part of the real estate industry, and while Realtors have traditionally staged houses physically before posting a listing, it’s an expensive and time-consuming process.

I have my own personal soapbox, and I stand on it when I deliver my long-winded sermon on the importance of photos in the marketing of your house. See what I just did there? When you live in and love ...

Emily Walling eyed an empty West Houston home that was soon to hit the market. Then, with the click of a mouse, she dropped a table and six wooden chairs into the dining room. Another click, and up ...

Try to picture this real estate scenario — virtually. Like 90 percent of shoppers searching for a home, you start on the web, checking out listings and locations. You find a house that appears to be ...

Forbes contributors publish independent expert analyses and insights. Jeffrey Steele has been a freelance writer for one-third of a century. When it comes to providing an ultra-realistic sense of a ...

AI-powered virtual staging is reshaping home marketing by allowing agents to add furniture and features digitally, cutting costs and speeding turnaround. Supporters say it helps buyers visualize ...

In the early days of the coronavirus pandemic, real estate developers and agents in New York City—which was on near-total lockdown to help stem the spread of COVID-19—were facing a huge challenge.

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