Ferrari's business model thrives on controlled scarcity, resilient resale values, and high loyalty, with 84% of new cars sold to existing owners. Revenue growth is driven by product mix, ...

Classic Ferraris are expensive. Even the cheap ones cost a lot. Rarity, mileage, and condition are all contributing factors ...

Broad Arrow Auctions at The Amelia Concours set a new sales record, led by a single owner 2003 Ferrari Enzo as the top lot.

Ferrari has the laws of supply and demand mastered; it always builds far fewer cars than it can sell, leaving those without the means to buy a new one relegated to the late-model used lot while they ...

The rising popularity of Ferrari’s in-house customization program has turned into a delicate balancing act. On one hand, letting buyers with a fat wallet configure their cars generates tremendous ...