Outdoor lifestyle brands have plenty of room to grow their digital sales, but many hold back for fear of cannibalizing brick-and-mortar distribution, according to ad tech veteran Tyler Moebius.
“Direct to consumer sales are becoming more and more important to brands as consumers continue to embrace online shopping and become more connected to brands through social media,” states Moebius.
Some results have been hidden because they may be inaccessible to you
Show inaccessible results