Events are essential to any marketing strategy. Because they have the power to bring people together, events offer a unique opportunity to engage and deeply connect with a target audience while ...

The data that will be central to your business intelligence and strategy in the near future may just be self-generated during your next event. Real-time audience data (RTAD) is the modern equivalent ...

Swoogo, the event management platform for B2B event teams, today announced the launch of its native Model Context Protocol (MCP) server. Swoogo is the first and only event management platform to offer ...

Conference halls and exhibition floors that sat empty during the pandemic are now bustling centers of business activity. According to Bizzabo's 2024 research, 57% of event organizers reported ...

Google updated the Events structured data requirements. The update affects the offers.priceCurrency property. This change affects publishers who charge for events and want to have their events shown ...

From the outside, it may seem like marketing, sales and data fit perfectly under one umbrella. However, in many organizations, these three important elements are drastically disconnected. In ...

Streaming data records are typically small, measured in mere kilobytes, but the stream often goes on and on without ever stopping. Streaming data, also called event stream processing, is usually ...

AI database innovation at Oracle drives a redesigned data platform with vector search, AI agents, stronger privacy controls ...