The hashtag is no longer a frivolous addition to a social media post. Now it’s a means for businesses and organizations to define their brand and engage with their customer base on social media.

Twitter has started testing out a new feature that would make it easier for users to learn the context behind trending hashtags, according to a report in today’s Wall Street Journal. The Journal made ...

Andreea S. Calude receives funding from The Royal Society of New Zealand Marsden Grant Fund. David Trye receives funding from the University of Waikato PhD Doctoral Scholarship. Hashtags are a ...

Today, social media platforms have emerged as one of the most powerful marketing channels for brand owners, and hashtags have become a popular and effective marketing tool. Hashtags (#), which started ...