‘DBA fictitious business name filing’ may sound like legal jargon—but for small business owners in California, it's a crucial step. It started with a taco truck. One of our clients, Camila (not real), ...

Creating a fictitious name for your business can be a good tool for advertising your products and services. Your DBA, or "doing business as" name, creates a brand that customers can readily identify, ...

Many business owners wonder: Is it really necessary to renew? The issue is real. If your Doing Business As (DBA) name lapses, the legal protection of your trade name might vanish. This happens in many ...

Calling a business "Miraculous Repairs" rather than "Jane Jones" is sensible marketing, but using a fake name to hide from vendors or customers with complaints or bills is illegal. If you use a ...

TRAVERSE CITY — The number of new businesses in Grand Traverse County rebounded in 2021. That almost had to be the case because 2020 numbers were severely affected by the pandemic. An assumed name ...

Daniel Robinson is a writer based in Greenville, N.C. with expertise in auto insurance, loans, warranty options and more. Away from the keyboard, Daniel spends time with his wife and son, plays guitar ...