When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. When it comes to creating ads that convert ...
One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management strategies. With the official sunset of Google Ads standard text ...
If you’re not A/B testing ad copy, you’re probably missing out on revenue. But with so many different aspects of a simple search ad to play with, how should we know where to focus? This post explores ...
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