When it comes to adopting a competitive strategy for your business, it is important to consider what factors separate you from your competitors. Research firm Dun & Bradstreet suggests evaluating ...

Effective pricing can make or break a business. Selling a well-established product at a similar price to competitors is an option for small retailers who want to draw customers to their businesses.

A chart that compares your product or service to your competitor(s) A competitive matrix is an analysis tool that helps you establish your company’s competitive advantage. It provides an easy-to-read ...