Authoritative, intelligent, responsible, serious—if you were asked to describe the general figure of a scientist, you would probably use adjectives like these. However, "funny" would likely not be the ...
There are two types of tedious advocates for psychedelics: the sanctimonious spiritual type and the sanctimonious scientist type (who is defensive about being mistaken for being the spiritual type).
As marketers, we’re always looking for ways to connect with our audience and set our company or brand apart from the competition. There are plenty of ways to go about that, but one of the most ...
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How to use humor at work effectively
A finance director stands in front of hundreds of employees to reveal the annual figures. No, it’s not the start of the most corporate joke ever, but something I saw a few weeks ago. Right away, he ...
You’re reading Lessons Learned, which distills practical takeaways from standout campaigns and peer-reviewed research in health and science communication. Want more Lessons Learned? Subscribe to our ...
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