The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Colgate-Palmolive modify or discontinue certain advertising claims for its Sensitive Pro-Relief ...

When you buy whitening toothpaste you probably imagine having a Hollywood level smile. While some whitening toothpastes can remove some surface stains, some brands may be harming your teeth more than ...

Colgate-Palmolive (NYSE:CL) has introduced its Optic White Pro Series Toothpaste, featuring dual whitening and ActivShine ...

If you're trying to whiten your teeth without setting off sensitivity, you’re probably wondering what whitening toothpaste can realistically do for you - and whether it’s worth adding to your routine.