Smartphones have quickly become powerful tools for brands and marketers to interact and engage with consumers. Mobile applications have especially paved the way in mobile marketing strategies, ...

In the earliest days of mobile wallets, there was much debate over whether to focus on using QR codes — which can be displayed on any phone's screen — or to wait for more phones to support Near Field ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Jacob Beckley is Vice President of Innovation at full-service marketing ...

Global standards organization GS1 has a working group developing a specification that would enable a single Web identity for every product label, whether a 2D bar code, a QR code, a Near Field ...

As smartphone adoption skyrockets, consumer behavior is shifting more toward mobile-based actions for everything. One of the latest hot topics when it comes to consumer behavior is how we have started ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Every Wednesday and Friday, TechNode’s Briefing newsletter delivers a roundup of the most ...