NEW YORK—The Coalition for Innovative Media Measurement (CIMM) has announced significant growth in its membership over the last year and laid out its priorities for the first half of 2024. The ...

New industry guidance outlines expectations for local TV and local video currency measurement, with companion buyer materials ...

NEW YORK—The Coalition for Innovative Media Measurement (CIMM) has announced strategic priorities for 2026 that aim to reinforce its commitment to advancing improvements, best practices, innovations ...

LAS VEGAS — The Coalition for Innovative Media Measurement (CIMM), a collaboration of domestic companies focused on promoting innovation in media measurement, metrics and data, has a new Deputy ...

TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences is becoming an incredibly complicated task, and almost no one ...

The Coalition for Innovative Media Measurement (CIMM) has announced that 15 new members have joined the organisation since March 2024, including: Canada Media Fund, Capgemini, Captify, Digital Envoy, ...

The Coalition for Innovative Media Measurement (CIMM) is launching a study on how to improve use of smart TV automatic content recognition (ACR) data in TV measurement solutions. Smart TV data -- ...

The 12-year-old Coalition for Innovative Media Measurement (CIMM) will be getting new leadership within the first three months of 2022. That’s because the organization’s CEO and Managing Director who ...

TheCoalition for Innovative Media Measurement (CIMM) announced it is developing a guide to converged TV measurement providers in the United States. CIMM is working with The Project X Institute and ...

The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting improvements in measurement and currency development, metrics and data, has revealed ...

DAIVID, the advertising industry’s most reliable and scalable source of creative data, has been named an inaugural member of the Coalition for Innovative Media Measurement (CIMM) 2026 Startup ...

The parent companies of the major broadcast networks, along with several media buying agencies and advertisers, announced Thursday the creation of a new TV ratings measurement organization: The ...