This video explores how the Ultra Chroma Camera prioritizes color accuracy over heavy processing, resulting in more natural ...

Billions of Apple devices are used in the world daily, and it’s important for their quality to be consistent. Graduating color science master’s student Andrea Avendano Martinez will be helping do just ...

The Vivo X300 Ultra will debut Vivo’s new “BluePrint Natural Color” tech, aimed at delivering more natural, film-like photos with improved HDR and color accuracy. The Vivo X300 Ultra is shaping up to ...

In its latest deep-dive video, Fujifilm explores how years of film-era experience have shaped the color science of its new GFX ETERNA 55 camera. Fujifilm has just released the latest episode in its ...

Nikon has announced its first cinema camera, the Nikon ZR, marking the debut of the new Z Cinema series. The full-frame, ultra-lightweight camera is designed for both emerging cinematographers and ...

It’s been a decade since I got my first smartphone. One element that has always stood out for me was the rapid progress in smartphone imaging. From the days of slow shutters and motion blurring to ...

HONOR has announced a new technical partnership with ARRI, one of the most respected names in professional cinema cameras. The goal is simple: to bring true cinema image science into future HONOR ...