Designing a CRM from scratch can be a daunting task. There are so many things to consider, from the user interface to the data model, and if you’re not careful, you can quickly end up with a mess on ...

With an anticipation that they will bring a significant change of the relationship with customers, the ability to make the sales process easier and to base the decisions on the data, most of the ...

Workbooks is pushing its CRM deeper into the AI era, positioning automation as a way to remove friction from everyday selling ...

Security concerns are changing the way companies approach their customer relationship management (CRM) platforms. The assumptions of a decade ago, where protection was bolted on post-implementation or ...

Now that mobile app developers have the basics of user-friendly design down, we’ve moved into the m-commerce industrial age, according to Pradeep U.N., Symphony Teleca’s vice president and global head ...

Most mobile app developers today have the basics of e-commerce design down pat. Increasingly, they are now thinking about the psychology of the user and how that should be factored into a mobile site ...

Salesforce.com lifted the curtain on Salesforce Lightning today, the completely redesigned version of its core CRM product. As is often the case with Salesforce, the announcement included several ...

CRM systems continue to be criticized for producing a lower-than-anticipated return on investment. Some organizations are even poised to pull the plug on these popular projects, despite the ...