NASHVILLE, Tenn. (Jan. 4, 2012) — Bridgestone Americas is teasing its new Bridgestone-brand advertising slogan — “Time to perform” — in ad vignettes and spoof documentary-style backgrounders posted on ...

NASHVILLE, Tenn. (May 19, 2015) — Comedian Will Arnett, acting as a father facing a flat tire at an inopportune time — just when he has run out of diapers — is the star of Bridgestone Americas' latest ...

Sony Computer Entertainment has settled its breach of contract court fight with the actor Jerry Lambert. Lambert portrayed the “Kevin Butler” character that was prominent in some 30 Sony PlayStation ...

Nashville-based Bridgestone Americas is shifting its Super Bowl advertising strategy to focus on an already announced campaign that features professional athletes and sports reporters, like ESPN’s own ...

NASHVILLE, Tenn.—Bridgestone Americas has released the latest commercial spots for its DriveGuard line of tires, which feature comedian Will Arnett as a father facing a flat tire at an inopportune ...

Bridgestone, the sponsor of the Super Bowl XLIII Halftime Show starring Bruce Springsteen, will run a pair of 30-second spots during the NBC telecast on Feb. 1. By Eleftheria Parpis, AdWeek, The ...

Bridgestone's "The Scream" was one of the highest-scoring ads of the evening on USA Today's Ad Meter, with most critics applauding the comedy of cute animals screaming as a squirrel avoids ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 4 min 20 sec ago By Brian Bonilla - 1 hour 28 min ago By Tim Nudd - 1 hour 48 min ago By Asa Hiken - 2 hours 6 min ago 2 hours 10 ...

The character portrayed in a series of ads may be played by actor Jerry Lambert, but he's definitely not "Kevin Butler." That's according to Bridgestone Tires, which is facing a lawsuit from Sony over ...

Sony has settled its breach of contract suit against actor Jerry Lambert, known best as the face of fictional Sony executive Kevin Butler, following Lambert's appearance in a commercial for tire ...