B2B marketing (as we know it) is both growing and disappearing simultaneously. In this report, we aim to clarify the main goals and challenges that B2B marketers should be focusing on in the coming ...

B2B digital transformation is accelerating payments innovation. Although we can’t entirely predict the future, we can be certain that businesses will not abandon their recent ecommerce investments ...

Many are ready to classify 2020 as “Annus horribilis” and pretend it never happened. Don’t get me wrong — I’m not about to proclaim that it’s been a banner year. There are plenty of things that should ...

Google surprised marketers with a few changes in 2020 – an updated search query report, new ad extensions, and new audience targeting, to name a few — which forced advertisers to adjust their SEM ...

The Winter 2020 issue of B2B Marketing is dedicated to our two day Ignite conference in Chicago as we highlight some of our favourite Ignite USA speakers and discuss topics ranging from ABM, martech ...

Amid the disruption and adversity that defined 2020, clear bright spots emerged for sales organizations. New mindsets and ways of operating will carry over into our next normal — and ultimately change ...

B2B marketing budgets are recovering from their pandemic low -- they will total $53.7 billion this year, up from $34.6. billion in 2020 and $42.7 billion in 2021, according to Outlook for B2B ...

2020 B2B Buyer Behavior Study: Purchase Plans Still Progressing Despite Disruption, But With Increased Expectations For Relevance & Personalization Data that shows many businesses delaying purchases ...

According to new research conducted by the ABM Leadership Alliance and ITSMA, 76% of marketers saw higher ROI with ABM than any other marketing strategy in 2020. Seventy-one percent of B2B ...

The MarketingProfs team convened a virtual roundup of marketing expert friends to get their take on trends and predictions that CMOs will need to be aware of to succeed in 2021. Here's what they ...