At one point the television was the closest thing to making viewers feel they were physically experiencing something from their couch. Today augmented reality has given companies the ability to put to ...

Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

Augmented reality (AR), best characterized by a real-time blending of virtual objects into real-world settings, is no longer science fiction. Now accessible by most smartphone cameras, AR has made the ...

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

Although we read about augmented reality in the popular press, the focus tends toward consumer expereinces like Pokemon Go and Snapchat. Although the consumer side of AR is huge, there are important ...

Imagine delivering a marketing strategy in real time. Customers and clients get to experience your product or service as it is meant to be used. Augmented reality (AR) marketing takes the reins from ...

Augmented reality and virtual reality technology have an almost limitless potential. They can start new categories – holographic meetings, anyone? – or add a new dimension to established categories.

There's one technology that excites Apple CEO Tim Cook more than others: augmented reality, or software that lets you see virtual objects in the real world, either through a smartphone's camera or one ...

Medical schools are also looking into how augmented and virtual reality can play a part in training future doctors and surgeons with better simulations. The University of Nebraska Medical Center has ...

Apple’s new AR framework is receiving high praise from developers. ARKit is part of the iOS 11 beta and allows developers to easily create advanced AR experiences that are playable on iPhones and ...