Today, Angry Birds turns ten years old, and there is perhaps no finer example of how dramatically the mobile market has evolved in that time. Rovio's bird-flinging, structure-smashing, pig-crushing ...
The most striking thing about the structure is that someone actually holds a 69.7 percent stake in the fast-growing entertainment company, and that someone is chairman Kaj Hed, also the founder of ...
This is a book excerpt from The Slingshot Formula: How Angry Birds Launched Their Way from Indie Game to Global Icon, written by Pascal Clarysse. The book explores the business tactics, marketing ...