Starting next quarter, US media buyers will be able to tap Amazon Audiences for Netflix campaign targeting through the Amazon DSP.

The streaming ad wars just escalated. Amazon Ads and Netflix recently announced a partnership that will make Netflix's ad-supported inventory available programmatically through Amazon's demand-side ...

Netflix is expanding its audience targeting capabilities for advertisers through partnerships with Amazon and Yahoo. Starting in the second quarter, advertisers in the U.S. will now be able to use ...

Brands and agencies buying on Netflix just got sharper targeting. From Q2, advertisers will be able to purchase Netflix ...

Advertisers are now able to tap into new targeting capabilities, better manage how often ads appear across streamers, and ...

Last week, Netflix made a groundbreaking announcement as the streaming giant shared that it was moving forward with acquiring Warner Bros. Discovery, Inc. in a deal that included both HBO Max and HBO.